![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyzUsxGm3TdNV17JWB_ZOQ0pU1F5YMpxwsUTxYNopfSrlLAYjt_GiX9PVLHF-oLPoYQExSYYICW8y-w5CVk1ExJZL9XfGpkuqQjxSPFCHet0xe2ZvITmcp7_9-45OSniQ3TQxQat0_MFU/s400/wensleydale_home.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFR_WluVgsQEOWIPWSPXEA_FkeWpCUmTVUcU935nuHbttoahfEEwdQ2-kE1erd3FETysNyWYunlDzRliYYISi7vqwu6m9qSzBWEypB47F-fiZstJsak2y3uWY7RKsl0Dt5zFcsTsAEYAU/s400/shetland_home.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv1jk2dmC9_8lSmra2jAgs4v8NXoSnONd6LyamaX4JLrcU3GzLaIpZl5b4HtsHCZF2BJYd95ptCfQ0qODObfXdob5dmFnYLk72295UtF07DmkvVkt9kYVBw_uzD0nEwsUM5ySHFVCv6jo/s400/lookbook.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZu66HXIG3B3Q4rfhYn3ggnNk70jlfsLkx7BUVejjsXudEuh4uY8kCM047fpSY3m-U7lEbQ1HlxRI4hMT883aJIGZfCGY694ECztBO4uVRfVUbBipLBeO3lAsJL1OdeD8QrTPKPQHZzcA/s400/home4_ethicalfashion.jpg)
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To work more towards the concept of the project I wanted to think of ways to show the customer the story behind the garment they were buying. I wish to involve them in the story and give them a chance to get to know the alpacas as I know them, by providing names, photos and information about them individually. To do this I did some research into similar companies with same concept as me and here are some I found quite interesting.
http://www.izzylane.com/
I found her collection inspiring as the garments she had produced were very traditional yet looked contemporary. I also thought the natural colour pallet worked well and that the background for the fashion shots made a great look book.
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